
The new Audi A8 made its world debut at the Audi Summit in Barcelona. In its fourth generation, the flagship model again provides the benchmark for Vorsprung durch Technik - with a new design language, an innovative touchscreen operating concept and a systematically electrified drive. The Audi A8 is also the first production automobile in the world to have been developed for highly automated driving. From 2018, Audi will gradually be taking piloted driving functions such as parking pilot, garage pilot and traffic jam pilot into production.
Doyen of style: the exterior design
The Audi A8 is stylistically defining - it signals the dawning of a new design era for the entire brand. The front end with the wide, upright Singleframe grille and the fluid, muscular body symbolize sporty elegance, sophistication and progressive status. The new A8 delivers on the promise made by the Audi prologue design study. The luxury sedan possesses a powerful presence - whether in the 5.17 meter (17.0 ft) standard version or the Audi A8 L, which has a 13 centimeter (5.1 in) longer wheelbase.

Freedom is the defining design feature with a new luxury slant. This explains the A8's resemblance to a lavish, spacious lounge. Compared to the predecessor model, it has grown substantially in length in both body versions.
The range of equipment and materials is extensive, with every detail radiating superlative bespoke quality - from the perforation in the seat upholstery to the electrically opened and closed shutters on the air vents.

Fingertip response: the controls
The luxury sedan's interior deliberately adopts a reductive design; the interior architecture is clear and with a strictly horizontal orientation. Audi carries its high quality standards into the digital age with a radically new operating concept. It does away with the familiar rotary pushbutton and touchpad of the predecessor model. The instrument panel is kept largely clear of buttons and switches. At its center is a 10.1-inch touchscreen display which, when off, blends almost invisibly into the high-gloss black surround thanks to its black-panel look.

The A8 can also engage in intelligent conversation. The driver can activate an array of functions in the automobile using a new, natural form of voice control. Information on destinations and media is either available on board or is delivered from the cloud at LTE speed. The extensive Audi connect range also includes traffic sign recognition and hazard information - innovative car-to-X services that draw on the swarm intelligence of the Audi fleet.

World premiere: the pilot-driving Audi A8
The new A8 is the first production automobile to have been developed specially for highly automated driving. The Audi AI traffic jam pilot takes charge of driving in slow-moving traffic at up to 60 km/h (37.3 mph) on freeways and highways where a physical barrier separates the two carriageways. The system is activated using the AI button on the center console.
The traffic jam pilot manages starting, accelerating, steering and braking. The driver no longer needs to monitor the car permanently. They can take their hands off the steering wheel permanently and, depending on the national laws, focus on a different activity that is supported by the car, such as watching the on-board TV. As soon as the system reaches its limits, it calls on the driver to take back control of the task of driving.
From a technical perspective the traffic jam pilot is revolutionary. During piloted driving, a central driver assistance controller (zFAS) now permanently computes an image of the surroundings by merging the sensor data. As well as the radar sensors, a front camera and the ultrasonic sensors, Audi is the first car manufacturer also to use a laser scanner. The introduction of the Audi AI traffic jam pilot means the statutory framework will need to be clarified in each individual market, along with the country-specific definition of the application and testing of the system. The brand's high quality standards are equally applicable in the realm of highly automated driving. In addition, a range of approval procedures and their corresponding timescales will need to be observed worldwide. Audi will therefore be adopting a step-by-step approach to the introduction of the traffic jam pilot in production models.
The Audi AI remote parking pilot and the Audi AI remote garage pilot autonomously steer the A8 into and out of a parking space or a garage, while the maneuver is monitored by the driver. The driver need not be sitting in the car. They start the appropriate system from their smartphone using the new myAudi app. To monitor the parking maneuver, they hold the Audi AI button pressed to watch a live display from the car's 360 degree cameras on their device.
New dimension: the suspension

The second new technology, Audi AI active suspension, is a fully active suspension system. Depending on the driver's wishes and the driving situation, it is capable of raising or lowering each wheel separately with electric actuators. This flexibility imparts the driving characteristic with huge latitude - ranging from the smooth ride comfort of a classic luxury sedan to the dynamism of a sports car. In combination with pre sense 360°, the car is raised with lighting speed if there is an impending lateral collision, reducing the potential consequences of the accident for all occupants.
This highly innovative suspension system obtains the energy it requires from a 48-volt electrical system. Audi now for the first time fits it as the primary electrical system in all model versions of the A8. In conjunction with the advanced air suspension for the A8, the innovative suspension concept delivers an utterly new driving experience.
Mild hybrid and e-tron: the drives
The new A8 starts out in the German market with two extensively reengineered V6 turbo engines: a 3.0 TDI and a 3.0 TFSI. The diesel develops 210 kW (286 hp), and the gasoline version 250 kW (340 hp). Two eight-cylinder versions - a 4.0 TDI with 320 kW (435 hp) and a 4.0 TFSI with 338 kW (460 hp) - will follow slightly later. The exclusive top engine version is the W12 with a displacement of 6.0 liters.

The Audi A8 L e-tron quattro with its powerful plug-in hybrid drive will follow at a later date: Its 3.0 TFSI and the powerful electric motor achieve 330 kW (449 hp) of system power and 700 Nm (516.3 lb-ft) of system torque. The lithium-ion battery stores enough power for about 50 kilometers (31.1 mi) of electric driving. It can optionally be charged by Audi Wireless Charging. A pad in the garage floor transfers the power inductively to a receiver coil in the automobile with a power output of 3.6 kW.
The new Audi A8 and A8 L are being built at the Neckarsulm site and appeared on the German market in late fall 2017. The starting price for the Audi A8 is EUR 90,600, with the Audi A8 L starting at EUR 94,100.
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